Finding the next big U.S. consumer spending trend is in many ways the “white whale” of business owners. Catching the market early with a product or category that’s just about to explode in popularity can be a massive win, but identifying these trends before they happen is easier said than done. That said, there is still much to gain in watching the market. By keeping an eye on which industries are projected to grow, business owners can make smarter decisions, spot long-term opportunities, and plan with more confidence. In this report from LLC Attorney, we’re breaking down the products expected to bring in more revenue over the next five years and what that means for businesses that want to get ahead.

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<a href="https://www.llcattorney.com" title="LLCAttorney.com">By LLCAttorney.com</a>

What Affects Consumer Spending?

Before getting into consumer outlooks, it helps to understand how these forecasts come together. Statista Market provides projections based on a mix of historical sales data, market developments, economic outlooks, and emerging patterns. While no prediction is perfect, by combining current consumer trends with expert analysis of where those behaviors might lead, they’re able to make calculations about the upcoming market.

Consumer spending trends are influenced by several key forces, both economic and social. Demographics play a big role, as each generation that comes of age has unique buying habits, interests, and needs. Aging populations, for example, drive demand for health-related goods. Additionally, economic stability, income growth, interest rates, and inflation all influence what households can afford and where they choose to allocate funds. Lifestyle shifts, cultural changes, and even global events—such as the 2020 pandemic or wars abroad—can reshape habits almost overnight. With this in mind, let's look at the categories set to grow the most between 2025 and 2029.

Major Growth in Food

Food is projected to experience the highest annual growth rate among all major product categories. It is expected to grow from $245.8 billion in 2025 to $389 billion in 2029, a jump of over 12% annually. Within this category, the fastest-growing segments include fish and seafood, oils and fats, sauces and spices, and bakery products like bread and cereal.

Why is food seeing such strong gains? To put it simply, it’s a necessity. Food as an industry is always on the radar, as consumers in the U.S. spend around 11% of their income on it. Convenience also plays a part, as busy lifestyles have increased demand for products like pre-cooked meals, snacks, and meal kits.

Another trend fueling food growth is the shift toward home cooking. Rising restaurant prices have nudged people back into their kitchens since Covid, with an estimated 81% of Americans cooking at least half of their meals at home. Social media has made it easier and more accessible for the average person to cook quality meals at home, a trend likely to last for the foreseeable future. However, it seems convenience still plays a role, with many people opting to use pre-prepped ingredients like frozen fruits and veggies or meal-kit delivery.

Tobacco Growth Thanks to E-Cigarettes

Though it might seem surprising, tobacco is the second-fastest growing product category, with an expected annual growth rate of 12%. Revenues are expected to increase from $39.1 billion to $61.5 billion by 2029. Subcategories such as cigars, cigarettes, e-cigarettes, vapes, and smoking tobacco are all on the rise.

This growth is primarily thanks to product diversification in the tobacco industry, which has shifted dramatically over the past decade. New products like e-cigarettes are becoming more popular, especially with young adults. While public health campaigns and regulations have heavily impacted sales over time, innovation seems to have carved out a new niche.

Tobacco’s rise also points to the resilience of certain vice markets. In times of economic uncertainty or stress, consumers will often still make room in their budgets for small indulgences.

Household Essentials Remain Strong

Household essentials are the third-fastest-growing category. Spending is expected to go from $32.7 billion in 2025 to $48.5 billion in 2029, with a yearly growth rate of over 10%. This includes items like paper towels, toilet paper, laundry detergent, and cleaning products. Tissue and hygiene paper is growing the fastest in this group, with about 11% yearly growth.

In addition to persisting post-pandemic cleaning practices, there’s also more focus on the environment. Many shoppers are choosing items that come in less packaging, are reusable, or are made with fewer chemicals.

What Does This Mean for Business Owners?

Consumer expenditure trends are constantly shifting, but this forecast for the next five years provides guidance on where consumers are likely to allocate their funds. Categories like food, tobacco, and household essentials are expected to experience strong, steady growth, but sectors like education, self-care, and convenience aren’t too far behind.

For entrepreneurs, business owners, and anyone thinking about launching a venture, having a rough idea of where consumer interest is moving can help you position your business to meet that demand. If you’re considering forming an LLC or corporation to protect your venture and build a solid foundation, now is the time.

At LLC Attorney, we provide legal clarity, personalized advice, and the support to bring your idea to life. Let’s take the next step together and jumpstart your business journey.

Projected Consumer Spending Report 2025-2029

Product Categories Ranked by Projected Annual Growth Rate 2025–2029

Food, Beverage, and Tobacco Products With the Highest Projected Annual Growth Rate 2025–2029

The food, beverage, and tobacco products were found to have the highest projected revenue growth rate among all products. They were combined into their own list for a direct comparison of the projected revenue growth of essential consumer staples, which tend to be less sensitive to economic cycles due to consistent demand.

All Other Products With the Highest Projected Annual Growth Rate 2025–2029

Source:

Statista Market Insights https://www.statista.com/outlook/

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