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Get to Know the Basics of Doing Business As (DBA)

What Is a DBA?

Doing Business As, or DBA is a legal term. The main reason to file a DBA is to operate a business or segment of a business under a name that’s different from the legal name of the individual, partnership, or corporation. \n \n Some states call it a trade name, fictitious business name, or assumed name.

Do You Need a DBA?

Wondering if a DBA is the right choice for your business? Our Should You Choose a DBA Quiz provides insights on whether a Doing Business As name fits your needs.

Your Ideal Business Structure

Why File a DBA?

If you have a registered business but want to sell products or services under a different name, a DBA might be right for you. It gives your business an official name without needing a new business entity.You may also file a DBA to expand geographically.

Is a DBA the Same as an LLC?

No, a DBA isn’t a registered business. It doesn’t carry any of the liability protections an LLC does. If you’re starting a brand-new business, you’ll seriously want to consider an LLC.

Who Needs a DBA?

If you’re conducting business under your own name, known as a sole proprietorship, you’ll probably want to file for a DBA. If you don’t, your legal personal name is your business name.

How Does a DBA Affect Your Taxes?

A DBA doesn’t affect how the IRS views your tax responsibility. You don’t receive the tax benefits you’d receive if you were an LLC or a corporation.

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New Business Ventures

A DBA protects the brand of your initial business while also letting you venture into something new.

Maintain Privacy

A DBA protects the identity of business owners, particularly in sole proprietorships or partnerships, which traditionally operate under personal names.

Legal Compliance

If you plan to operate under a name other than your legal or official business entity's name, it is mandatory to register for a DBA.

Easy Set-Up

It's easy setup, cost-effectiveness, and capacity for enhancing business credibility make it a worthwhile consideration for many entrepreneurs.

Should You File an LLC or a DBA?

Filing for a DBA has some advantages, but there is a serious drawback to consider. Unlike an LLC, a Doing Business As does not protect your personal assets from your business liability. This is one reason DBAs are best used by those who’ve already created a business. Likewise, a DBA doesn't protect the original LLC or corporation if the DBA is sued. They are viewed as the same company. If starting a truly unique (or risky) line of business, you may be better off forming a second, separate company.

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